The printing press revolutionized communication, and enabled the Enlightenment. But the Internet and the interactive digital media constitute a similar revolution. Hasn't the change we are proposing, from the 'candle' to the 'lightbulb', already been completed?

We look at the socio-technical system by which information is produced and handled in our society, which the new information technology helped us create; and we zoom in on its structure. We readily see that its principle of operation has remained broadcasting—which suited the printing press, but when applied to the new technology exacerbates problems, instead of enabling solutions.

We see, in other words, that we are using our wonderful new technology to do no better than create 'electrical candles'.