The printing press revolutionized communication, and enabled the Enlightenment. But the Internet and the interactive digital media constitute a similar revolution. Hasn't the change we are proposing, from 'the candle' to 'the lightbulb', already been completed?

We look at the way in which this new technology is being used. The principle of operation that underlies this use has remained broadcasting—which suited the printing press. But new technology was created to enable us to think and create together; as cells in a single mind do.